icon hand Over $134.9 million USD sent to artisans so far!

Welcome to the world's largest Impact Marketplace

Products live today!

Our mission is to spread

Our mission is to spread
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Happy Artisans

Improve lives and uplift communities through the creation of incredible art

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Happy Customers

Impact the world by purchasing handmade products directly from global artisans

And LOVE is at the core

Happiness is working!

To date, our customers have helped us send

$ 122,953,780 USD

to artisans around the world, and counting!

Help us spread happiness by doing something wonderful today...

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Join us on a quest to find the world's most talented artisans and change their lives forever!

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Discover what happens when we cut out the middlemen and bring artisans and customers together.

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Learn how your purchases help artisans support families, uplift communities, and overcome adversity.

What makes all this

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Meet our incredible Region Teams, who work on the front lines of happiness to discover new talent, support artisans, and deliver joy every day.

The Story Behind the Movement

NOVICA was founded in 1999 by a group of people from around the world, including Andy Milk, Charles Hachtmann, Michael Burns, Mina Nercessian and Jose Cervantes. Pictured here are co-founders Roberto Milk and Armenia Nercessian.

We started Novica with a dream to create a better world for artisans, because a better world for artisans is a better world for all. Along the way, we discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

Our vision of the future is not one of mega factories producing cookie cutter products for all to cheaply consume. We reject that future!

Instead, we see a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become our drivers.

We see an open-minded world that builds deeper bonds across nations, religions, and communities, forging cultural understanding, mutual respect and admiration.

Are you in?

Join us as we forge a new path together.

Let's create a better world!

Happiness is our mission,
and love is at the core

Learn about the ten choices and one core value
that drives our mission.

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